Marketing Specialist B2B (f/m/d) - #2160037

Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere

Deine Aufgaben

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  Work closely with business partners, distributors in B2B and Retail Trade marketing on channel enablement and promotional content, balancing traditional marketing tactics with a data driven approach
  
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  Develop and execute quarterly marketing tactics with our retailers and resellers in close alignment with Lenovo sales and product management
  
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  Control retailers and resellers advertisements within Lenovos brand visibility framework
  
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  Ensure precise execution, proof of execution and exact reporting according to alliance financial requirements (e.g. Intel, Microsoft)
  
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  Measure and report performance of marketing tactics, assess against goals (ROI and KPIs) – recommending actions to strengthen the objective and effectiveness
  
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  Manage events like kick-offs, customer exhibitions and fairs that make a difference and innovate – thus are memorable to our customers
  
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  Reflect the strategic / corporate direction in conception and execution of events to establish a memorable event with strong business impact and lead value
  
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  Organize the whole process from budgeting, planning, concept, running the event and post-event evaluation
  
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  Execute PR, advertising and Social Media programs in support of business objectives
  
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  Build strong understanding of Lenovos business and culture
  
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  Prepare and execute press launch activities, press tours and media round tables
  
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  Manage and monitor the budget, adhering to financial guidelines, managing the corporate financial system and ensuring value for money – including yearly/quarterly budget spend tracking with attention to detail and accuracy
  
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  Deliver quarterly/annual marketing plans to meet KPIs, aligned to strategic objectives and within budget
  

Dein Profil

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  Wealth of experience in B2B and Event Marketing in a fast-moving, international IT industry
  
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  Agency background and PR experience is desirable
  
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  Passionate about the latest technology trends, e.g. Hybrid AI, data-driven marketing
  
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  Ability to manage multiple projects in parallel while keeping a cool head
  
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  Proactive with a self-starter mentality
  
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  Results-driven with committed and passionate execution
  
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  Efficient and reliable project budget management skills
  
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  Excellent organization and time management skills
  
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  Excellent written and verbal communication skills with accuracy and keen attention to detail
  
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  German as a first language; fluent in English with strong presentation skills
  

Deine Benefits:

• Eine Vielzahl von beruflichen und persönlichen Möglichkeiten
  
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  Ein offenes und anregendes Umfeld innerhalb eines der fortschrittlichsten IT-Unternehmen
  
• Flache Strukturen und schnelle Entscheidungsprozesse
  
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  Moderne und flexible Arbeitsweise zur Vereinbarkeit von persönlichem und beruflichem Leben
  
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  Ein internationales Team mit hohem Fokus auf Geschlechtervielfalt
  

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