Channel & Retail Marketing Manager m/f/d – Germany, Austria, Switzerland - #2646016

General Information

Req #


100017312




Career area:


Marketing




Country/Region:


Germany




State:


North Rhine-Westphalia




City:


Essen




Date:


Wednesday, July 1, 2026




Working time:


Full-time




Additional Locations:

• Germany - Baden-Württemberg - Stuttgart

Why Work at Lenovo

We are Lenovo. We do what we say. We own what we do. We WOW our customers





Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY)








This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub

Description and Requirements

Your Role

This role is for an experienced channel, retail, or partner marketing professional who knows how to drive marketing impact in a large, international technology organization across Lenovo’s full technology portfolio.

The focus is on partner-funded marketing, budget governance, sales alignment, retail/channel execution, and measurable business results across PCs, devices, datacenter infrastructure, services, and solutions — not on content creation, advertising, social media, product fandom, or AI evangelism.

Your Responsibilities

• Plan and execute channel, retail, distributor, reseller, and partner marketing activities across Lenovo’s full technology portfolio


• Manage co-marketing budgets, approvals, reporting, proof of performance, and governance requirements


• Translate global and EMEA priorities into locally relevant marketing execution for DACH


• Connect PCs, devices, datacenter infrastructure, services, and solutions into clear partner- and customer-facing marketing execution


• Work closely with sales, partners, agencies, and internal stakeholders in a matrix environment


• Track results, challenge low-impact requests, and optimize future activities based on business impact

Your Profile

• Several years of experience in channel, retail, partner, distribution, alliance, or co-marketing within IT, technology, consumer electronics, hardware, software, datacenter infrastructure, services, solutions, or B2B tech


• Experience in a larger corporate, international, or matrix organization

• Ability to take a clear stance and confidently defend well-founded decisions, even under pressure


• Critical thinking skills with the ability to challenge initiatives and prioritize based on strategic value


• High level of flexibility and openness in a dynamic market environment

• Proven handling of partner-funded budgets, approvals, reporting, governance, and measurable campaign impact


• Strong understanding of channel, reseller, distributor, retail, or alliance partner ecosystems


• Ability to market beyond individual products — connecting PCs, infrastructure, services, and solutions to partner needs and business outcomes


• Highly structured, accurate, reliable, and confident in challenging unclear priorities or low-impact requests

• Native-level proficiency in German is required, along with advanced English language skills (both written and spoken) and strong presentation abilities

What Lenovo Can Offer You

• Employee Share Purchase Plan


• Employee Assistance Program (health, legal, and financial consultancy support)


• Pension Plan above legal requirements


• Meal Allowance


• Sport Allowance


• Social Security coverage, including accident and sick leave insurance costs covered by Lenovo, with up to 100% OTE payment for up to one year


• Public Transport Support


• Mobile Phone and Swisscom flat rate including up to four data cards


• Internal E-learning Development Platform available to all employees


• Specialized Development Training opportunities (based on nomination process)


• Employee Resource Groups, including LGBT+, Women in Lenovo (WIL), and other communities


• Opportunity to join or create employee groups focused on inclusivity, well-being, sports, volunteering, charity, and social impact

Your Next Step

If you view marketing as a strategic tool and enjoy making thoughtful, well-informed decisions, we would be delighted to receive your application.

We kindly encourage you to submit an application that reflects your individual experience and strengths.

We look forward to receiving:

• A clear and well-structured CV and a concise cover letter highlighting your relevant experience


• Relevant certificates or supporting documents

Your application will be carefully reviewed by our team. We therefore appreciate clarity, relevance, and a personal touch.

Your Application Should Clearly Show

• Relevant channel, retail, partner, distribution, alliance, or co-marketing experience across PCs, devices, datacenter infrastructure, services, solutions, or broader B2B technology environments


• Concrete examples of budget ownership, partner-funded programs, governance, reporting, and business impact


• Experience in a larger corporate or matrix organization

Location Office Zurich, Essen or Stuttgart

We value regular in-office collaboration in Essen, or Stuttgart—at least three days per week

Do you want to know what our culture is like? CHECK OUT this video:

https://www.youtube.com/watch?v=hU5Rr3gLEXA

Youtube Video

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.












Additional Locations:

• Germany - Baden-Württemberg - Stuttgart

• Germany

• Germany - Baden-Württemberg

• Germany - Baden-Württemberg - Stuttgart
  

AI PROCESSING NOTICE





We use AI-based tools to support some of our processes (e.g. online interviews recordings and transcripts) in order to achieve better efficiency, accuracy and for our documentation purposes. AI can make mistakes, but we always make sure that the outputs are manually reviewed by a human. You can always opt-out or contact us in case of any question.